The first are those on a budget who need to supplement their income. They could use some guidance on low cost options. The other audience are the baby boomers with money to spare - they're bored and need a sense of purpose.
They, too need guidance, but they might be willing to pay more for one on one coaching or higher ticket courses.
Feel free to combine or break up this content. Only 50 copies will be available, so once they're gone, the buy button will simply redirect to the main JVZoo page instead of the checkout page.