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LAS VEGAS: Marketers should no longer prioritise the 30-second TV ad spot and instead should concentrate on short video specifically edited for mobile, according to a senior Facebook executive. David Fischer, VP of Business and Marketing Partnerships at Facebook, made this recommendation at the Adobe Summit 2017 in Las Vegas, where he held an onstage conversation with John Mellor, Adobe's VP of Strategy, Alliances and Marketing. As reported by AdNews, wisest asked if the 30-second TV spot is dead, he said: "I don't know if it's dead but I think there needs to be a pretty major evolution, and like all things in life that are complicated, the answer is - it depends." Arguing that mobile is "the next big thing", Fischer said that marketers should focus on spot ads that last 15 seconds or less because it's the "thumb-stopping" content on mobile that should be their priority.
http://fear-aisteach.blogspot.co.id/2017/07/marketers-madness-for-facebook-video.html
https://plus.google.com/100326464724973042427/posts/WW18J7tWJrt
http://www.scoop.it/t/honest-review-by-yxqzewlx-vomoto/p/4082149009/2017/07/25/marketers-madness-for-facebook-video-tools-review-and-bonuses
http://softrev.hatenablog.com/entry/2017/07/25/153210
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